Also notice that each attribute should be listed as if from the customer perspective. For this example I stuck with mostly specifications for simplicity. The list of attributes should have all the major value drivers in a product or service. Keep in mind that though this list is mostly about specifications in this example, often times other parameters that provide value to the customer should be included such as speed of service, customer support, delivery time, etc. In the spreadsheet, this list goes in the column on the left of the screen and should look like this: For this example, I’m going to list the following attributes of smartphones:
The next thing to do is list the attributes, or factors of competition, that those products compete on. If you’re following along with the Excel template, open the first worksheet labeled “Blank Template” and after you’ve filled in the data, this is what it should look like: In this example, I’m going to compare the following smartphones: To get started, first list the products (or services) you want to compare.
It is designed to give you an immediate snapshot of how your business/product/service stacks up against the competition. Crossing The Chasm Concept Summary (scroll to end of article)Ī strategy canvas is the most fundamental tool used in the Blue Ocean Strategy framework.Innovation Lessons from Steve Jobs and Apple.
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